نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشکده مدیریت، دانشگاه خوارزمی،تهران، ایران
2 دانشکده مدیریت، دانشگاه آزاد اسلامی، واحد تهران مرکز، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Since the military methods and tools are constantly progressing and innovating, therefore, appropriate marketing for new military technologies and technologies becomes important, and the main goal of this research is to identify these strategies for selling the military products of the Islamic Republic of Iran. For this purpose, first, by using the foundation data method and interviewing 21 people from the country's military and defense industry experts who were purposefully selected, the dimensions of the components and indicators affecting marketing strategies were extracted, and then by using a semi-structured questionnaire and the fuzzy Delphi technique. were analyzed. Finally, 23 basic strategies were identified according to the dimensions of the SWOT matrix, of which 12 strategies were related to the strength dimension, 6 strategies were related to opportunities, 3 strategies were related to threats, and 2 strategies were placed in the weakness dimension. The most and most important strategies that were identified in this research are in the strengths dimension, so the Islamic Republic of Iran should first pay attention to improving and increasing its strengths in the production of military products. In the next stages, using the opportunities, facing the threats and finally eliminating the weaknesses are particularly important.
کلیدواژهها [English]
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